For the ultimate corporate motorsport experience, nothing beats the exhilaration of a day with Formula Challenge. Climb in the cockpit of a Formula Challenge V8 race car and experience the magic normally reserved for seasoned professionals.
Enjoy the awesome acceleration as you ease on the power. Marvel at the handling as you take the most amazing drive of your life in a Formula 1 style "wings and slicks" Single Seater race car and our V8s race cars.
As a business and marketing tool the Formula Challenge Complete Motorsport Experience is highly effective for positive relationship building.
For example:
- Saying thank you to clients and customers
- Promoting your company to clients and prospective customers
- Networking and building relationships
- Motivating staff
- Incentive activities
- The events can be combined with a business event run at a local hotel. Centrally located in the North Island, Lake Taupo is one of New Zealand's premier conference and incentive destinations.
The cost of the day can be tailored to suit your time frame, budget and number of participants - from 2 1/2 hours to 8 hours, from 6 to 80 people and only costs $258 +gst to $884.44 +gst per person, light refreshments and catered meals extra.
Case Study
When Ricoh New Zealand decided to reach out to IT professionals to educate them on their range of top end business machines, they knew they'd have to stand out from the crowd in a market flooded with marketing activity. So they teamed up with IDG - Fairfax's business media arm - to create something special.
IT managers, traditionally heavily into motor sport and video games, were invited to enter an online competition on IDG's website to guess the top six ranking drivers for each Formula One Grand Prix of the 2006 season. Over a period of months each contestant, once registered, selected their top six drivers each race to build up points with a view to making the top ten at the end of the season.
The top ten from the leaderboard at the end of the season were invited to the track in Taupo to thrash it out for the Formula IT Challenge - a day of racing against each other to find the Grand Champion of IT. After each session on the track, contestants could compare results with other racers on the datalogger which overlays each contestant on the circuit to recreate head-to-head time trials.
The IT boys were ecstatic and so was Ricoh. Marketing Manager Murray Clarke was thrilled with the outcome. "Most of these boys had never been near a single seater race car, and we yanked them out from behind the Playstation and threw them onto a professional track. They were just stoked at the level of emotion they got versus playing a game. The winners were up there on the podium shaking champagne all over the place just like the pros. And they got photos of themselves in action to take home... and trust me, more than a few got framed."
Beyond giving a group of professionals a great day out, Clarke is convinced it helped the industry. "Obviously we went into this to do some brand building with larger end-user clients and yes, we got to interact with some pretty heavy hitters. But in the end we almost created a networking club between IT professionals. Not only did they have to interact with our website on an ongoing basis, but because we had a leader board up, the competition between companies went crazy. By the time the top ten came to the track for their race weekend they were so ready to meet up. They'd sort of become cyber friends over the months of the competition. We sent them home with the experience of a lifetime, but also with a more open mind to networking with one another. Hey, and we got some good business out of it too, so that's pretty nice."
Formula Challenge Events Limited
Taupo Motorsport Park
P O Box 548
Taupo
New Zealand
Office:
Phone: 07 377 0338
Fax: 07 377 4635
Mobile: 0274 503 789 Craig Greenwood
e-mail: info@fcr.co.nz
